BRANDGUIDE

In this online brandguide you will find all the essential guidelines for the Konsolidator brand. When designing for Konsolidator, please use these elements and follow the rules, then your design will fit into the brand.

LOGO

The logo is modern, serious and exudes professionalism. The blue gradient color gives a twist and a playful element. The very symmetrical and persistent letters show strength and importance.

Primary

R

Black

R black

White

R white

Download logos here

COLORS

The primary focus point of the colors is blue. The color palette is full of contrasts and contains both light and dark colors. The palette consist mostly of cold colors, and the pink color is therefore there to create balance. It is always important to use a lot of white, otherwise the appearance of the design will be a way to dark.

PRIMARY AND DETAILS

We have to blue colors in the primary palette. The first one is the primary logo color and the second one is an alternative to black and is used mostly as the textcolor.

The green and red are detail colors. These contrast colors are only used in details and should not overshine the primary colours in the design. You can freely choose between the green and the red color or use both.

RGB: 16, 19, 126

 

CMYK: 100, 98, 16, 13

 

#: 10137e

 

Pantone U: 286

Pantone C: 286

RGB: 12, 14, 95

 

CMYK: 100, 99, 37, 39

 

#: 0c0e5f

 

Pantone U: 288

Pantone C: 2758

RGB: 113, 223, 157

 

CMYK: 49, 00, 50, 00

 

#: 71df9d

 

Pantone U: 351

Pantone C: 351

RGB: 207, 47, 92

 

CMYK: 14, 95, 50, 01

 

#: cf2f5c

 

Pantone U: 7424

Pantone C: 7424

SECONDARY

As blue is our main color, we have an extra shade of blue in our secondary palate.

The secondary colors also include two white colors, to ensure that white always place a part in our design.

RGB: 56, 73, 153

 

CMYK: 86, 76, 06, 00

 

#: 384999

RGB: 251, 252, 254

 

CMYK: 02, 01, 00, 00

 

#: fbfcfe

RGB: 41, 41, 41

 

CMYK: 70, 64, 63, 67

 

#: 292929

RGB: 255, 255, 255

 

CMYK: 00, 00, 00, 00

 

#: ffffff

Other colors to complement the design

RGB: 231, 244, 243

CMYK: 08, 00, 04, 00

#: e7f4f3

RGB: 242, 242, 242

CMYK: 06, 04, 05, 00

#: f2f2f2

FONT
OPEN SANS

The font is modern, classic and easy to read.

FONT VIEW

The font is easy to read and modern in its expression. The font is chosen based on its graphic expression and its usability. Headings are written in capital letters only and the body text as capitalized.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

 

1234567890?!#&@

1234567890?!#&@

Download font here

IMAGE STYLE

The image style is contrast-filled and neutral. The color scheme of the images is natural and muted. To create dynamism and depth, the images contain a kind of soft and warm light.

business_meating
people_walking_stairs_office
business_man_running_stairs
business_building
group_meating_office
office_meating_whiteboard
businessman_in_office

THE LOOK

Examples of the overall look can be found below. The blue color is always present. The pink and green colors give the brand recognisability. On social media, the brand appears professional and strong.

LinkedIn picture
LinkedIn picture
LinkedIn picture
LinkedIn page mockup
LinkedIn post mockup
Facebook page mockup
Facebook post mockup

For other marketing materials please reach out to your Konsolidator contact.