In this online brandguide you will find all the essential guidelines for the Konsolidator brand. When designing for Konsolidator, please use these elements and follow the rules, then your design will fit into the brand.
LOGO
The logo is modern, serious and exudes professionalism. The blue gradient color gives a twist and a playful element. The very symmetrical and persistent letters show strength and importance.
Primary
R
Black
R black
White
R white
COLORS
The primary focus point of the colors is blue. The color palette is full of contrasts and contains both light and dark colors. The palette consist mostly of cold colors, and the pink color is therefore there to create balance. It is always important to use a lot of white, otherwise the appearance of the design will be a way to dark.
PRIMARY AND DETAILS
We have to blue colors in the primary palette. The first one is the primary logo color and the second one is an alternative to black and is used mostly as the textcolor.
The green and red are detail colors. These contrast colors are only used in details and should not overshine the primary colours in the design. You can freely choose between the green and the red color or use both.
RGB: 16, 19, 126
CMYK: 100, 98, 16, 13
#: 10137e
Pantone U: 286
Pantone C: 286
RGB: 12, 14, 95
CMYK: 100, 99, 37, 39
#: 0c0e5f
Pantone U: 288
Pantone C: 2758
RGB: 113, 223, 157
CMYK: 49, 00, 50, 00
#: 71df9d
Pantone U: 351
Pantone C: 351
RGB: 207, 47, 92
CMYK: 14, 95, 50, 01
#: cf2f5c
Pantone U: 7424
Pantone C: 7424
SECONDARY
As blue is our main color, we have an extra shade of blue in our secondary palate.
The secondary colors also include two white colors, to ensure that white always place a part in our design.
RGB: 56, 73, 153
CMYK: 86, 76, 06, 00
#: 384999
RGB: 251, 252, 254
CMYK: 02, 01, 00, 00
#: fbfcfe
RGB: 41, 41, 41
CMYK: 70, 64, 63, 67
#: 292929
RGB: 255, 255, 255
CMYK: 00, 00, 00, 00
#: ffffff
Other colors to complement the design
RGB: 231, 244, 243
CMYK: 08, 00, 04, 00
#: e7f4f3
RGB: 242, 242, 242
CMYK: 06, 04, 05, 00
#: f2f2f2
FONT
OPEN SANS
The font is modern, classic and easy to read.
FONT VIEW
The font is easy to read and modern in its expression. The font is chosen based on its graphic expression and its usability. Headings are written in capital letters only and the body text as capitalized.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890?!#&@
1234567890?!#&@
IMAGE STYLE
The image style is contrast-filled and neutral. The color scheme of the images is natural and muted. To create dynamism and depth, the images contain a kind of soft and warm light.
THE LOOK
Examples of the overall look can be found below. The blue color is always present. The pink and green colors give the brand recognisability. On social media, the brand appears professional and strong.
For other marketing materials please reach out to your Konsolidator contact.